2000 wedding images delivered at the end of your wedding day. Does that proposition sound appealing to you? I believe it shouldn't, and here are a few points to explain why:

    1. AI may be useful to meet strict delivery deadline for a branding or fashion shoot that will last at best a season cycle, more often will vanish into social media scrolling oblivion. Wedding images are the opposite of fast fashion.
    2. The nature of wedding photography is rooted in legacy. The images are meant to last and to ripen over years and decades. The value of your wedding images will increase with time. Therefore, culling and editing a wedding gallery requires a lot of consideration, way beyond selecting images based solely on technical or editorial merit--which is what AI does.
    3. I want you to have almost forgotten the emotions of your wedding day when you get to discover your images--in print, sitting down in a calm environment with your partner, and a glass of something nice; NOT via a gallery on your phone while you are boarding your flight to your honeymoon.
    4. To the wedded couple, AI promises immediate gratification. To the photographer, AI promises less work. I firmly believe that delayed gratification offers higher reward for the couple and I know that, for me, nothing beats the joy of delivering the best gallery I can. I want to spend hours meticulously fine tuning it, letting it simmer for a few days, and look at it again, and again, until I feel in my heart it is polished to a degree that will withstand the test of decades to come. AI would deprive me of the pride I love to feel about my work. The joy lies in the artisanal nature of it, in the no compromise approach of aiming for the highest end result quality. For an occasion of a lifetime, would you rather eat at a gastronomic restaurant where you have to book 18 months in advance or at McDonald's?


    Texas is one of my favorite places to photograph. I have been working on a "Texas Essay" for a healthy decade; organizing and editing the library might be a daunting task at this point. The following images were made in West Texas (San Saba).


    I started bringing my Hasselblad to weddings in 2014, shooting it casually throughout the day. I am not sure why I stopped, during and after the pandemic. My plan is to bring it back in the mix in a big way going forward. I love the timeless nature of medium format images, the square format and its shutter sound too. Wedding guests react to it in a unique way as well.


    I have been at it for almost a year and photographing NYC has been the most difficult project for me so far. I feel the goal post is moving constantly. I am learning a lot about myself, about what it is exactly that my eye is craving. It's a lot about giving up control and letting the eye dictate the direction without analytic brain interference. When I let go of trying to understand and to control, images that I didn't expect start to emerge.


    Monochrome #5 is now available for purchase in the print store. 10% of sales goes to St Jude Children's Hospital.